Resources included (20)

Theme 1 Marketing and people EDEXCEL IA Level Business  Unit 20 Entrepreneurial motives and charac

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 20 Entrepreneurial motives and charac

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 19 Role of and entrepreneur

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 19 Role of and entrepreneur

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 18 Leadership

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 18 Leadership

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 17 Motivation in theory and practice

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 17 Motivation in theory and practice

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 16 Organisational design

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 16 Organisational design

Theme 1 Marketing and people EDEXCEL IA Level Bus Unit 15 Recruitment, selection and training

Theme 1 Marketing and people EDEXCEL IA Level Bus Unit 15 Recruitment, selection and training

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 14 Approaches to staffing

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 14 Approaches to staffing

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 13 Distribution

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 13 Distribution

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 12 Pricing Strategies

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 12 Pricing Strategies

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 11 Promotion and Branding

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 11 Promotion and Branding

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 10 Product/ Service Design

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 10 Product/ Service Design

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 9 Marketing Objectives and Strategies

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 9 Marketing Objectives and Strategies

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 6  Markets

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 6 Markets

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 8 Income elasticity of Demand (YED)

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 8 Income elasticity of Demand (YED)

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 7 Price Elasticity of Demand (PED)

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 7 Price Elasticity of Demand (PED)

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 5 Supply

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 5 Supply

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 4 Demand

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 4 Demand

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 3 Market positioning

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 3 Market positioning

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 2 Market research

Theme 1 Marketing and people EDEXCEL IA Level Business Unit 2 Market research

Theme 1 Marketing and people EDEXCEL IA Level Business -Unit 1 The Market

Theme 1 Marketing and people EDEXCEL IA Level Business -Unit 1 The Market

Theme 1 Marketing and people EDEXCEL IA Level Business Bundle

Meeting customer needs

  1. The Market
  2. Market research
  3. Market positioning

The Market
4. Demand
5. Supply
6. Markets
7. Price Elasticity of Demand (PED)
8. Income elasticity of Demand (YED)

Marketing Mix and Strategy

  1. Marketing Objectives and Strategies
  2. Product/ Service Design
  3. Promotion and Branding
  4. Pricing Strategies
  5. Distribution

Managing People

  1. Approaches to staffing
  2. Recruitment, selection and training
  3. Organisational design
  4. Motivation in theory and practice
  5. Leadership

Entrepreneurs and Leaders

  1. Role of and entrepreneur
  2. Entrepreneurial motives and characteristics

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